Social Media Users In India 2024. India has 862.08 million social media users as of 2024, which equals 59.90% of the country’s population. Preferred platform for social media influencer collaboration india 2024.

Our latest social media user identities figure has increased by 5.6 percent over the past year, with 266 million new users starting to use social media for the first time over the course of. Social media use continues to grow.